• Year: 2025
  • Category: Product
  • Benefits: Go beyond marketing, Reliable Delivery, Respectful Communication
  • Security & Performance: No
  • Featured?: No
  • Quarter only: 60d78142f940ca57f105e4498226dd9c
  • Quarter: 72fa4497711a77b89bf2a5c4d4460464
  • Module: 611e12f7b9035bcf04539e5ec6cb0425

Synerise campaigns are now more versatile. You can use SMS, Mobile Push, and Web Push not only for marketing, but also for informational and transactional communication—like delivery notifications, service alerts, PIN messages, or app upgrade prompts.

A new setting in the Audience section allows you to send messages to customers regardless of marketing subscription, when the nature of the message is non-promotional.

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What’s new

  • A checkbox in the Audience section:
    “Send without marketing agreement check”
  • Works now in SMS, Mobile Push, and Web Push
  • Designed for non-marketing messages that are time-sensitive or operational in nature

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Why it matters

Communication isn't always about marketing. With this change, you can:

  • Notify users of delivery updates, service disruptions, or security info
  • Share account-related alerts like login codes or mandatory app updates
  • Ensure key information reaches users when needed, while staying compliant

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This enables more relevant and responsible communication, without changing how your audience preferences are handled in marketing contexts.

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