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Feature Overview
UTM Parameters for SMS and Mobile Push is a UX enhancement in Synerise that adds a dedicated UTM parameter configuration section to SMS and Mobile Push campaigns. The UI and functionality are consistent with the existing UTM setup in Email and Web Push campaigns, enabling unified campaign tracking across all communication channels.
The feature is available in the SMS and Mobile Push campaign configuration within the Synerise Communication module.
What Are UTM Parameters for SMS and Mobile Push?
UTM Parameters for SMS and Mobile Push is a campaign configuration option that allows users to define standard UTM parameters (source, medium, campaign, etc.) directly within SMS and Mobile Push campaign settings. All links in the message are automatically tagged with the configured UTM values, enabling consistent tracking in analytics platforms.
Why UTM Parameters for SMS and Mobile Push Matter
Before this update, UTM parameters were only configurable in Email and Web Push campaigns. SMS and Mobile Push campaigns lacked a dedicated UTM section, requiring workarounds or manual link tagging — leading to inconsistent tracking and incomplete attribution data across channels.
UTM Parameters for SMS and Mobile Push address this by:
- Providing a dedicated UTM section in SMS and Mobile Push campaign configuration
- Maintaining a consistent UI across all campaign types (Email, Web Push, SMS, Mobile Push)
- Enabling clean, unified tracking data across all communication channels
- Improving cross-channel attribution and campaign performance analysis
Key Capabilities
Dedicated UTM section in SMS and Mobile Push
A new UTM configuration panel is available when setting up SMS and Mobile Push campaigns, matching the existing interface in Email and Web Push.
Standard UTM parameters
Users can define source, medium, campaign, term, and content parameters. All links in the message are automatically tagged with these values.
Consistent cross-channel tracking
The same UTM configuration UI works across Email, Web Push, SMS, and Mobile Push — ensuring unified tracking data regardless of the communication channel.
How UTM Parameters for SMS and Mobile Push Work
- Create or edit an SMS or Mobile Push campaign in Synerise.
- Navigate to the UTM parameters section in the campaign configuration.
- Define the UTM parameters: source, medium, campaign, and optionally term and content.
- All links in the message are automatically tagged with the configured UTM values.
- Track campaign performance in analytics platforms using the UTM data.
Example Use Case
A marketing team runs a flash sale campaign across Email, Web Push, SMS, and Mobile Push. Using the UTM parameters section in each campaign type, they set consistent UTM values (utm_source=synerise, utm_medium=sms/push/email, utm_campaign=flash_sale_q1). In Google Analytics, the team can now attribute conversions to each channel and compare performance — with clean, unified tracking data from all four channels.
FAQ
What are UTM Parameters for SMS and Mobile Push?
A dedicated UTM configuration section in SMS and Mobile Push campaigns for defining tracking parameters, consistent with Email and Web Push.
Which UTM parameters are supported?
Standard UTM parameters: source, medium, campaign, term, and content.
Are links automatically tagged?
Yes. All links in the message are automatically tagged with the configured UTM values.
Key Facts
| Attribute | Value |
|---|---|
| Feature | UTM Parameters for SMS and Mobile Push |
| Product | Synerise |
| Module | Communication (SMS, Mobile Push) |
| Purpose | Configure UTM tracking parameters in SMS and Mobile Push campaigns |
| UTM parameters | Source, medium, campaign, term, content |
| Consistent with | Email and Web Push UTM configuration |
Related Concepts
- Campaign tracking and attribution
- UTM parameters and analytics
- Cross-channel campaign management
- Synerise Communication module
- Campaign performance reporting
TL;DR
UTM Parameters for SMS and Mobile Push adds a dedicated UTM configuration section to SMS and Mobile Push campaigns in Synerise, matching the existing UI in Email and Web Push. Standard UTM parameters (source, medium, campaign, term, content) can be defined, and all links are automatically tagged — enabling consistent, unified tracking across all communication channels.
