- Year: 2026
- Post Summary: Are you tired of forcing your business to fit into a rigid CMS? Struggling to manage content across different systems without the right data context? With Brickworks CMS in Synerise, you’re in control. You define your own content structure, add rules and validation, and decide how everything works—on your terms.
- Category: Product
- Benefits: Low-Code Setup, Full Developer Control , Unified Content & Context in One Schema , AI-Native Personalization Built In
- Use Cases: Brickworks loyalty template with tiered offer, Brickworks product template with AI-based similar recommendations, Displaying a set of promotion banners powered by a Brickworks schema
- YouTube share link: https://youtube.com/embed/ON-FOiMpfsQ
- Download as PDF: Download
- Download as PPT: Download
- Security & Performance: No
- Featured?: Yes
- Quarter only: fe2d257f9b00112c9e9c7daf74b6b74c
- Module: 029dafcd956945719894c77105317f71
Brickworks is a schema-based behavioral CMS integrated into the Synerise ecosystem. It empowers you to build completely custom data structures — from loyalty programs and full-scale item catalogs to any custom integration— using your business logic. It gives you complete schema flexibility, native AI personalization, single API call across any digital channel touchpoint — all with a low-code setup and API-first architecture.
This feature is released in a private preview for interested clients and partners. If you’d like to use it, please contact your customer representative.
Key capabilities
Complete Schema Flexibility (Low-Code/No-Code Friendly)
Model your exact data and content structure using a visual builder or APIs. Design loyalty programs, catalogs, campaigns — whatever your logic requires with any validation.
Real-Time AI-native Personalization
Native integration with Synerise’s AI stack for product recommendations, segmentation, predictive metrics, and dynamic personalization — all updated in real time.
Content unified in One Schema
Stop writing extra code just to connect your tools. Federate data from external systems (CRM, ERP, PIM, APIs) via External Sources and unify them with internal content using dynamic Jinjava fields — no extra orchestration needed.
Zero-copy architecture & One API Call Delivery
Deliver fully personalized, behavior-aware content — including logic, expressions, segmentation, personalization and federated data — in a single API call. No custom stitching, or forced import, no lag, no broken UX.
Secure, Validated, Enterprise-Grade
Every record is validated against your schema by your rules, every field controlled via API, and every access permission-defined.
Use Cases
Brickworks is built for high-impact, high-complexity use cases:
- E-commerce teams powering live catalogs & offers
- Loyalty programs with dynamic tiers, vouchers & targeting
- Marketing teams running omnichannel campaigns that adapt to segments
- Product & dev teams building composable CX infrastructure
Why It Matters
Brickworks lets you break free from content silos. With full schema control, embedded logic, and Synerise-native integrations, it’s the CMS for businesses that move fast, personalize everything, and connect content to outcomes.
And here’s what makes it truly different:
All content is rendered as one fully unified experience.
No more stitching together pieces from different modules or systems. Pages and campaigns load as complete, cohesive entities—ensuring for a faster, smoother, and more personalized user experience.
Brickworks delivers a single source of truth for both content logic and data—ensuring every campaign, page, or message is loaded in full context, not in pieces.
