- Year: 2025
- Author: MichaΕ Pastuszak
- Category: Product
- Benefits: Autonomous optimization, Data-driven decisions, Real-time clarity
- Use Cases: Similar vs cross-sell recommendations with Variant optimizer
- YouTube share link: https://youtube.com/embed/xIym3SgC2BQ
- Documentation link: https://hub.synerise.com/docs/campaign/dynamiccontent/creating-dynamic-content/creating-dynamic-content/#enabling-ai-driven-variant-allocation
- Security & Performance: No
- Featured?: No
- Quarter only: 60d78142f940ca57f105e4498226dd9c
- Quarter: 72fa4497711a77b89bf2a5c4d4460464
- Module: 611e12f7b9035bcf04539e5ec6cb0425
Stop flying blind and start optimizing with confidence. Set your optimization goal, let AI handle the heavy lifting, and watch as the best-performing variants automatically rise to the top - all while you get unprecedented visibility into what's working and why.
Important: Variant optimizer is currently available on request. Contact Synerise Support to have it activated in your workspace.
What's new
The Variant optimizer transforms how you approach Dynamic Content campaigns with two powerful capabilities:
βπ― Goal-driven optimization
Define exactly what success looks like with specific metrics:
- Maximize β Automatically surface the variant with the highest performance score
Examples: maximize purchases over $20, promote the variant that drives the most clicks, show the video thumbnail that keeps viewers watching longer, show content that leads to longer session duration.
β
- Minimize β Promote the variant that reduces undesired outcomes
Examples: minimize product return rates, use content that keeps visitors from leaving immediately, minimize irrelevant product recommendations, minimize cart abandonment, personalize variants to reduce user bounce rates.
β
βπ Real-time performance insights
Get complete visibility into campaign performance with actionable metrics:
β Initial traffic allocation per variant
β Live likelihood probability of each variant being displayed
β Average conversion probability per variant
β Average conversion time per variant
β Conversion time confidence intervals for statistical accuracy
These insights help you go beyond surface-level results, making it easier to understand whatβs working, why itβs working, and how to confidently optimize your campaigns for better outcomes.
Whatβs more
After launching the campaign, you can check and export the results β see which variant won, view the conversion probability, and more. In addition, Variant optimizer generates a variant.assign event, which can be used to create your own analytics or dashboards.
