Feature Overview
Personalized Promotions in Automation and Communication is a capability in Synerise that enables AI-selected, individually tailored sets of promotions to be embedded directly into automation workflows and communication campaigns across all channels. Using an insert tag (snippet), personalized promotion sets are dynamically generated at send-time for each customer — no complex coding or manual configuration required.
The feature is available across all communication channels in Synerise, including Email, SMS, Push, Web Push, Dynamic Content, In-app messages, and the Automation module.
What Are Personalized Promotions?
A Personalized Promotion in Synerise is a set of promotions selected by Synerise AI, tailored for each individual customer profile. The system takes a base promotion list and applies advanced personalization logic to ensure every customer sees the most relevant offers. Promotions are inserted into campaigns and workflows using a snippet tag, and the AI generates the personalized set at send-time.
Why Personalized Promotions Matter
Previously, adding personalized promotions to automation workflows or communication campaigns required manual configuration, extra logic, and technical support. This made it difficult to scale personalized offers across channels without developer involvement.
Personalized Promotions address this by:
- Providing a low-code setup — insert a snippet tag into any campaign content to embed personalized promotions
- Supporting all communication channels: Email, SMS, Push, Web Push, Dynamic Content, In-app, and Automation
- Using AI-driven personalization that adapts offers per customer at send-time
- Allowing flexible customization — filter promotions or display specific elements (image, code, title) based on campaign needs
Key Capabilities
AI-driven promotion personalization
Synerise AI selects the most relevant promotions for each customer from a base promotion set. The selection is generated dynamically at send-time, ensuring offers are always up-to-date and individually tailored.
Snippet-based insertion
Personalized promotions are embedded into campaigns and workflows using a snippet tag. In any campaign builder or automation flow, users select Snippets > Promotions > Personalized promotion, copy the snippet code, and paste the personalized promotion model ID.
Multi-channel support
The snippet works across all communication channels in Synerise: Email, SMS, Push, Web Push, Dynamic Content, In-app messages, and Automation workflows.
Flexible customization
Users can filter which promotions are included and choose which elements to display — such as image, promotion code, title, or description — based on channel and campaign requirements.
How Personalized Promotions Work
- Create a set of promotions based on business needs.
- Create a Personalized Promotion model — define the base promotion set and let the AI handle per-user personalization.
- In any campaign builder or automation flow, select Snippets > Promotions > Personalized promotion.
- Copy the snippet code and paste the personalized promotion model ID.
- Publish the campaign. From the moment it is live, each customer sees their own dynamically generated set of offers.
Example Use Case
A retail company runs a weekly email campaign promoting current offers. Instead of showing the same promotions to all customers, they create a Personalized Promotion model with 50 active offers. The snippet tag is inserted into the email template. At send-time, Synerise AI selects the 5 most relevant offers for each customer based on their browsing history, purchase behavior, and preferences. The same snippet is also used in push notifications and in-app messages — ensuring consistent, personalized offers across all channels.
FAQ
What are Personalized Promotions in Synerise?
AI-selected sets of promotions tailored for each customer, embedded into campaigns and workflows using a snippet tag, with dynamic generation at send-time.
Which channels support Personalized Promotions?
Email, SMS, Push, Web Push, Dynamic Content, In-app messages, and Automation workflows.
Is coding required?
No. The setup is low-code — insert a snippet tag into your campaign content and paste the personalized promotion model ID.
When is the personalization applied?
At send-time. Each customer receives a dynamically generated set of promotions based on their individual profile at the moment of delivery.
Key Facts
| Attribute | Value |
|---|---|
| Feature | Personalized Promotions in Automation and Communication |
| Product | Synerise |
| Module | Communication (all channels), Automation |
| Purpose | Embed AI-personalized promotion sets into campaigns and workflows |
| Personalization | AI-driven, per-customer, at send-time |
| Channels | Email, SMS, Push, Web Push, Dynamic Content, In-app, Automation |
| Setup | Low-code (snippet tag insertion) |
| Documentation | hub.synerise.com — Personalized Promotions |
Related Concepts
- Synerise AI personalization
- Promotion management in Synerise
- Omnichannel communication campaigns
- Synerise Automation workflows
- Dynamic Content in Synerise
TL;DR
Personalized Promotions in Synerise allow AI-selected, individually tailored sets of promotions to be embedded into any campaign or automation workflow using a snippet tag. The AI generates personalized offers per customer at send-time. The feature supports all channels (Email, SMS, Push, Web Push, Dynamic Content, In-app, Automation) with a low-code setup — no manual configuration or developer involvement required.
