- Author: Klaudia Pociecha
- Category: Product
- Benefits: Real-time accuracy: activate campaigns exactly when they’re relevant, boosting engagement and conversion rates, Greater flexibility: Enable campaigns to trigger on various unique moments during your customer's journey which opens the path to new use-case implementation, Optimized data usage and performance
- Use Cases: Rotating dynamic content banners with controlled display frequency
- YouTube share link: https://www.youtube.com/embed/amWwz9177Jk
- Documentation link: https://hub.synerise.com/developers/web/methods-reference/#get-campaign-content-on-demand
- Security & Performance: No
- Featured?: No
- Quarter: 905911dd435556819c0263d282da14ea
- Module: 611e12f7b9035bcf04539e5ec6cb0425
We’ve added a new “on demand” trigger for Dynamic Content campaigns, offering unmatched flexibility in displaying website content based on real-time user actions or custom events.
How this feature works
In some scenarios, there is a need to display a Dynamic Content campaign when a user performs a specific action, such as rating a product, filling out a form, liking an item, or performing a search. With the new trigger, your campaign can be displayed exactly when a certain action occurs (all other campaign conditions must be met as usual).
This ensures:
- Possibility for any action performed by your customer on the website to be a trigger for displaying the content
- Precise timing of campaign delivery.
- Better resource optimization, as the campaign isn’t preloaded with all other landing triggers.
This gives you full control over when and how content appears, making your campaigns more responsive, timely, and impactful. Use on-demand triggers to turn key moments into personalized experiences that truly resonate.
