Feature Overview
First-Time Visitor Handling in Dynamic Content is a feature in Synerise that allows users to define how Dynamic Content campaigns treat visitors who have not yet created a profile — meaning audience conditions cannot be evaluated for them. A new optional checkbox lets users decide whether first-time visitors should be included in the campaign audience or excluded.
The feature is available in the audience settings of Dynamic Content campaigns in Synerise.
What Is First-Time Visitor Handling?
First-Time Visitor Handling is a configuration option in Synerise Dynamic Content campaigns that controls whether visitors without an established profile are treated as part of the campaign audience or excluded. When a visitor arrives for the first time, their profile may not exist in Synerise for several seconds — making it impossible to evaluate audience conditions. This feature lets users choose the default behavior for these unresolved visitors, and it adds a parameter to Dynamic Content events for separate performance analysis of this audience.
Why First-Time Visitor Handling Matters
Dynamic Content campaigns often target specific audience segments. When a first-time visitor arrives without an established profile, the system cannot determine whether they meet the audience conditions — leading to either missed engagement opportunities or inaccurate campaign delivery and reporting.
First-Time Visitor Handling addresses this by:
- Providing a configurable option to include or exclude profileless visitors from campaign audiences
- Enabling engagement from the very first visit (discount coupons, promotional offers, trending recommendations)
- Adding a parameter to events for separate performance analysis of first-time visitor interactions
- Improving reporting accuracy by clearly distinguishing first-time visitors from profiled users
Key Capabilities
Configurable visitor inclusion
An optional checkbox in audience settings lets users decide whether first-time visitors (without an established profile) should be treated as part of the campaign audience or excluded.
Separate performance tracking
An additional parameter in Dynamic Content events allows separate analysis of first-time visitor performance — distinct from profiled user interactions.
First-visit engagement
When included, first-time visitors can receive discount coupons, see promotional offers, or get trending product recommendations — from the very first interaction.
How First-Time Visitor Handling Works
- Create or open a Dynamic Content campaign in Synerise.
- Navigate to the audience settings.
- Locate the first-time visitor handling checkbox.
- Enable the checkbox to include first-time visitors in the audience, or leave it disabled to exclude them.
- First-time visitor interactions are tracked with a separate parameter in Dynamic Content events for performance analysis.
Example Use Case
A loyalty program runs a Dynamic Content campaign showing a "Welcome — get 10% off your first purchase" banner to new customers. With first-time visitor handling enabled, visitors who haven't yet created a profile see the welcome banner immediately upon arrival. The marketing team analyzes first-time visitor conversion separately from returning users, finding that the immediate welcome offer increases first-purchase conversion by 15%.
FAQ
What is First-Time Visitor Handling?
A configuration option that controls whether visitors without an established profile are included in or excluded from Dynamic Content campaign audiences.
Why can't audience conditions be evaluated for first-time visitors?
When a visitor arrives for the first time, their profile may not exist in Synerise for several seconds — making audience condition evaluation impossible during that window.
Can I track first-time visitor performance separately?
Yes. An additional parameter in Dynamic Content events enables separate performance analysis for first-time visitor interactions.
What content can first-time visitors see?
When included, they can see any Dynamic Content configured for the campaign — discount coupons, promotional offers, trending recommendations, etc.
Key Facts
| Attribute | Value |
|---|---|
| Feature | First-Time Visitor Handling in Dynamic Content |
| Product | Synerise |
| Module | Campaigns (Dynamic Content) |
| Purpose | Control whether profileless first-time visitors are included in or excluded from campaign audiences |
| Default | Configurable via checkbox in audience settings |
| Performance tracking | Separate parameter in Dynamic Content events |
| Documentation | hub.synerise.com — Dynamic Content Recipients |
Related Concepts
- Synerise Dynamic Content campaigns
- On-Demand Trigger for Dynamic Content
- Audience targeting and segmentation
- Campaign performance analysis
- Personalization for new visitors
TL;DR
First-Time Visitor Handling in Synerise Dynamic Content lets users configure whether visitors without an established profile are included in or excluded from campaign audiences. When included, first-time visitors can receive promotions, coupons, and recommendations from their very first interaction. A separate event parameter enables performance tracking of first-time visitors independently from profiled users.
