Feature Overview
AI Module Improvements is a set of enhancements to the Synerise AI module that introduces configurable typo tolerance for AI Search and multiple predicted event support in Time Optimizer. Users can now disable typo tolerance for specific attributes or words (such as SKUs and numeric values) and configure Time Optimizer to consider multiple predicted events for optimal send-time determination.
The improvements apply to AI Search and Time Optimizer in Synerise.
What Are the AI Module Improvements?
The AI Module Improvements include two key enhancements. First, configurable typo tolerance in AI Search allows specifying which searchable attributes or words should require exact matches — disabling typo tolerance for those attributes. A global option to disable typo tolerance for all numeric attributes is also available. Second, the Time Optimizer enhancement enables consideration of multiple predicted events (not just one) when determining the optimal time to reach customers, providing a more comprehensive understanding of engagement patterns.
Why the AI Module Improvements Matter
Typo tolerance improves general search but causes problems for exact-match attributes like SKUs, postal codes, prices, and sizes — returning irrelevant results instead of precise matches. Similarly, a Time Optimizer limited to a single predicted event cannot fully capture customer engagement patterns across multiple behaviors.
The AI Module Improvements address this by:
- Enabling exact-match configuration for specific attributes and words in AI Search
- Providing a global toggle to disable typo tolerance for all numeric attributes
- Supporting multiple predicted events in Time Optimizer for more accurate send-time optimization
- Giving users fine-grained control over search behavior and delivery timing
Key Capabilities
Configurable typo tolerance
Specify which searchable attributes or words should be exact matches in AI Search, disabling typo tolerance for those items. This ensures that searches on SKUs, postal codes, prices, and sizes return only precise matches.
Global numeric attribute exact match
A single toggle disables typo tolerance for all numeric attributes globally, ensuring consistent exact-match behavior for all numeric search fields.
Multiple predicted events in Time Optimizer
Time Optimizer can now consider multiple predicted events when determining optimal send times. This provides a more comprehensive analysis of customer engagement patterns across various channels and behaviors.
How the AI Module Improvements Work
- For typo tolerance: navigate to AI Search index settings and configure which attributes or words require exact matches.
- Optionally enable the global toggle to disable typo tolerance for all numeric attributes.
- For Time Optimizer: configure multiple predicted events in the Time Optimizer settings.
- Time Optimizer analyzes patterns across all specified events to determine optimal delivery times.
Example Use Case
An electronics retailer uses SKU-based search for B2B customers. With typo tolerance active, searching for SKU "AB12345" sometimes returns unrelated products with similar codes. After configuring the SKU attribute as an exact match, searches return only the precise product — improving B2B order accuracy. Simultaneously, the marketing team configures Time Optimizer with multiple predicted events (email opens, app visits, purchase activity) to find the optimal send time that accounts for all engagement signals rather than just one.
FAQ
Can I disable typo tolerance for specific attributes?
Yes. Individual attributes and words can be configured as exact matches, disabling typo tolerance for those items.
Can I disable typo tolerance for all numeric fields at once?
Yes. A global toggle disables typo tolerance for all numeric attributes simultaneously.
What changed in Time Optimizer?
Time Optimizer can now consider multiple predicted events instead of just one, providing a more comprehensive analysis of customer engagement patterns.
Key Facts
| Attribute | Value |
|---|---|
| Feature | AI Module Improvements |
| Product | Synerise |
| Module | AI Search, Time Optimizer |
| Purpose | Configurable typo tolerance for search and multi-event Time Optimizer |
| Typo Tolerance | Per-attribute, per-word, and global numeric exact match |
| Time Optimizer | Multiple predicted events for optimal send-time determination |
| Documentation | hub.synerise.com — Typo Handling |
Related Concepts
- Dynamic Re-ranker in Synerise Search
- Improve Search Performance with Semantic Search
- Search Explain
- Query Suggestions Preview
- Improve the Quality of Your Item Feed
TL;DR
AI Module Improvements in Synerise introduce configurable typo tolerance for AI Search — allowing exact-match configuration for specific attributes, words, and all numeric fields — and multiple predicted event support in Time Optimizer for more comprehensive engagement analysis. These changes provide fine-grained control over search precision and more accurate send-time optimization across customer behaviors.
