Feature Overview
Synerise AI Agent is an AI layer within the Synerise platform that combines commerce intelligence with workflow automation through natural language interaction. It includes two components: a Shopping Assistant for conversational product discovery on customer-facing channels, and an Automation Agent for building and modifying Synerise Automation workflows using plain text instructions.
Synerise AI Agent operates on real-time behavioral data and live business logic within the Synerise platform. It is currently available as a private preview for selected clients and partners.
What Is Synerise AI Agent?
Synerise AI Agent is an AI-powered assistant built into the Synerise platform that serves two distinct roles:
- Shopping Assistant — A conversational AI interface that can be integrated into customer-facing digital channels. It guides users through questions, understands purchase intent, and delivers personalized product matches in real time based on behavioral data.
- Automation Agent — A natural language interface for creating and modifying Synerise Automation workflows. Users describe a use case in plain text, and the AI Agent transforms the description into a structured, multi-step workflow. Modifications can also be made by writing instructions — changes apply immediately to both the workflow diagram and execution logic.
Both components are powered by the Synerise behavioral data engine and operate on live customer data, enabling context-aware responses and actions.
Why Synerise AI Agent Matters
Building automation workflows in Synerise traditionally requires understanding the visual workflow editor, node configuration, and platform-specific logic. For commerce teams, delivering personalized product discovery typically involves configuring recommendation models, search rules, and campaign templates.
Synerise AI Agent addresses these requirements by:
- Allowing workflow creation through natural language, reducing the technical knowledge required to build multi-step automations
- Enabling conversational product discovery that adapts to individual user intent and behavioral context in real time
- Operating on live behavioral data within Synerise, so recommendations and actions reflect current customer state
- Reducing the time required to build and iterate on workflows — modifications are applied instantly through text instructions
Key Capabilities
Shopping Assistant for conversational product discovery
The Shopping Assistant provides a conversational chat interface that can be integrated into customer-facing channels. It interprets user intent through questions, accesses Synerise behavioral data and product catalogs, and returns personalized product recommendations in the conversation. Integration is designed to be completed in hours rather than days.
Automation Agent for natural language workflow creation
The Automation Agent allows users to describe a use case or workflow in plain text. Synerise AI Agent parses the description and generates a structured, multi-step Automation workflow. Users can modify individual steps by writing instructions — updates apply immediately to both the visual diagram and the underlying execution logic.
Real-time behavioral data context
Both the Shopping Assistant and Automation Agent operate on live behavioral data within the Synerise platform. This means the AI Agent's responses and workflow suggestions are informed by current customer profiles, interaction history, and behavioral signals — not static data.
How Synerise AI Agent Works
- Shopping Assistant: Integrate the Shopping Assistant into a customer-facing digital channel (website, app). A customer initiates a conversation, describes what they are looking for, and the AI Agent uses behavioral data and product catalogs to return personalized product recommendations within the chat.
- Automation Agent: Open the Automation Agent within the Synerise platform. Describe the desired workflow in natural language (e.g., "Send a welcome email 24 hours after signup, then check if the user made a purchase within 7 days"). The AI Agent generates the complete workflow with all required nodes and connections.
- Review the generated workflow in the visual editor. Modify any step by typing a text instruction (e.g., "Change the delay to 48 hours"). The change applies immediately.
- Activate the workflow when ready.
Example Use Case
An e-commerce marketing team needs to create a cart abandonment workflow that sends a reminder email after 2 hours, followed by a discount offer SMS after 24 hours if the customer has not completed the purchase. Using the Automation Agent, a team member types this scenario in natural language. The AI Agent generates the full workflow with trigger, delay nodes, condition checks, and sending nodes. The team reviews the result, types "add a push notification after the SMS as a final reminder," and the workflow updates instantly. The entire process takes minutes instead of the typical manual configuration time.
FAQ
What is Synerise AI Agent?
Synerise AI Agent is an AI layer within the Synerise platform consisting of two components: a Shopping Assistant for conversational product discovery and an Automation Agent for building workflows using natural language.
Is Synerise AI Agent generally available?
No. Synerise AI Agent is currently released as a private preview for selected clients and partners. Interested users should contact their customer representative or register at synerise.com/aiagent.
Can the Automation Assistant modify existing workflows?
Yes. Users can modify any step in a generated workflow by writing a text instruction. Changes apply immediately to both the visual diagram and the execution logic.
What data does the Shopping Assistant use?
The Shopping Assistant operates on live behavioral data and product catalogs within the Synerise platform. Recommendations are based on real-time customer profiles, interaction history, and behavioral signals.
How long does Shopping Assistant integration take?
According to Synerise, the Shopping Assistant can be integrated into customer-facing channels in hours rather than days.
Key Facts
| Attribute | Value |
|---|---|
| Feature | Synerise AI Agent |
| Product | Synerise |
| Components | Shopping Assistant, Automation Agent |
| Purpose | Conversational product discovery and natural language workflow creation |
| Data source | Real-time behavioral data within Synerise |
| Availability | Private preview (contact customer representative) |
| Registration | synerise.com/aiagent |
Related Concepts
- Synerise Automation workflows
- Conversational commerce
- AI-driven product recommendations
- Natural language workflow generation
- Real-time behavioral personalization
- Shopping assistant integration
TL;DR
Synerise AI Agent is an AI layer within the Synerise platform that includes a Shopping Assistant for conversational product discovery and an Automation Agent for building workflows using natural language. Both components operate on real-time behavioral data. The Shopping Assistant guides customers to personalized product matches through conversation, while the Automation Agent generates and modifies multi-step workflows from plain text instructions. Currently available as a private preview.
