In the fast-paced world of e-commerce, what’s popular today might be forgotten tomorrow. That’s why we’ve introduced Dynamic Re-ranker – a feature that brings real-time user behavior into your search experience.

Instead of relying solely on static ranking rules, Dynamic Re-ranker automatically reorders your search results based on product popularity taking user’s query in the context. That means products with higher click-through rates are prioritized, delivering results your users are more likely to engage with.

How does it work

- Learns from clicks: It analyzes the last 30 days of user clicks (item.search.click events).

- Updates regularly: Rankings are refreshed every 12 hours to reflect the latest user interests.

- Ranks what matters: If more users are clicking on “nail polish” than “nail remover” for the query “nail,” polish will rank higher.

- Customizable scope: You choose how many items (up to 50) are affected – and even apply filters to control which items can be boosted.

- Scalable & automatic: No need to create complex rules – everything adjusts dynamically, based on live behavior.

How to Enable It

  1. Go to AI Search > Indexes
  2. Choose your index
  3. In the Settings tab, find the Dynamic Re-ranker section
  4. Turn it on and define:
    1. How many items should be boosted (max 50)
    2. Optional filters to narrow the scope (e.g., by category or brand)

Requirements

  • Your index must have generated at least 100,000 item.search.click events
  • These events must include valid item IDs

Turn on Dynamic Re-ranker and let your top-performing products do the talking. Head over to your search index settings and give it a go!

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