- Year: 2025
- Category: Product
- Benefits: Custom control, Smarter search, Increased clicks and conversions
- YouTube share link: https://youtube.com/embed/U3tqCLNJh2w
- Documentation link: https://hub.synerise.com/docs/ai-search/configuring-ai-search/index-settings/dynamic-reranker/
- Security & Performance: No
- Featured?: No
- Quarter only: 8b7b86fc7f6cc11ad9a7ee1a1421e700
- Quarter: a20791dca80d96e92adcda5348dfdaca
- Module: 3073bdda029419412f464f37ff4776ad
In the fast-paced world of e-commerce, what’s popular today might be forgotten tomorrow. That’s why we’ve introduced Dynamic Re-ranker – a feature that brings real-time user behavior into your search experience.
Instead of relying solely on static ranking rules, Dynamic Re-ranker automatically reorders your search results based on product popularity taking user’s query in the context. That means products with higher click-through rates are prioritized, delivering results your users are more likely to engage with.
How does it work
- Learns from clicks: It analyzes the last 30 days of user clicks (item.search.click events).
- Updates regularly: Rankings are refreshed every 12 hours to reflect the latest user interests.
- Ranks what matters: If more users are clicking on “nail polish” than “nail remover” for the query “nail,” polish will rank higher.
- Customizable scope: You choose how many items (up to 50) are affected – and even apply filters to control which items can be boosted.
- Scalable & automatic: No need to create complex rules – everything adjusts dynamically, based on live behavior.
How to Enable It
- Go to AI Search > Indexes
- Choose your index
- In the Settings tab, find the Dynamic Re-ranker section
- Turn it on and define:
- How many items should be boosted (max 50)
- Optional filters to narrow the scope (e.g., by category or brand)
Requirements
- Your index must have generated at least 100,000 item.search.click events
- These events must include valid item IDs
Turn on Dynamic Re-ranker and let your top-performing products do the talking. Head over to your search index settings and give it a go!
