- Year: 2026
- Category: Product
- Benefits: Logical Feature Grouping, Clearer Navigation
- Download as PDF: Download
- Download as PPT: Download
- Security & Performance: No
- Featured?: No
- Quarter only: fe2d257f9b00112c9e9c7daf74b6b74c
- Module: 029dafcd956945719894c77105317f71
What’s Changing?
Our modules are now grouped into 6 Core Components - each representing a key capability area:
- Behavioral Data Hub
Profiles, Aggregates, Expressions, Tags, Attributes and Batch Operations
→ Absorb & transform behavioral profiles in real time and at any scale.
*Aggregates and Expressions are now part of the Behavioral Data Hub - enabling advanced analytics exactly where behavioral data is processed and activated.
- Artificial Intelligence Hub
Predictions, Recommendations, Search, Promotions and Personalized Promotions
→ Understand, infer, and predict behavior with the world’s most advanced AI model. - Automation Hub
Workflows, Transformations, Integrations
→ Orchestrate intelligence across systems and act with speed and precision. - Experience Hub
All the campaigns divided into Calendar, Dashboard, Messaging and Content → Deliver context-aware, personalized interactions across every channel and touchpoint. - Decision Hub
Segments, Funnels, Reports, Metrics, Histograms, Trends, Geoanalytics, Sankey Diagrams and Dashboards
→ Simulate, measure, and optimize outcomes with continuous, data-driven intelligence.
*Aggregates and Expressions are now part of the Behavioral Data Hub - enabling advanced analytics exactly where behavioral data is processed and activated.
- Data Modeling Hub
Events, Catalogs, Files, Documents, Snippets, Vouchers, Schema Builders, Brickworks, and Import/Export tools
→ Define, evolve, and govern your data models without complexity or downtime.
This change reflects the real use cases these modules serve and streamlines both onboarding and day-to-day usage for data, marketing, product, and technical teams.
Why the Change?
Our platform has grown fast—and with it, the number of powerful tools available. But power needs clarity. This structural revamp ensures:
- Simpler discovery of features based on what users want to achieve
- Faster execution across cross-functional teams
- Better alignment between what you see on the website and what you use in the platform
Stay tuned and explore the new map of Synerise. It’s the same powerful engine - now with a sharper UI and smarter navigation.
