Feature Overview
Elevate Your In-App Engagement is a collection of predefined in-app message templates and use cases in Synerise designed for common mobile engagement scenarios. Templates cover walkthroughs, first-run messages, mandatory upgrades, fullscreen banners, abandoned cart reminders, and interactive product discovery with swiping mechanisms — all ready to implement without coding.
The templates are available in the in-app message template library within Synerise Campaigns.
What Are In-App Engagement Templates?
In-App Engagement Templates are predefined, ready-to-use in-app message templates in Synerise that cover common mobile engagement scenarios. Available templates include: Walkthrough (guide users through app features), First Run (welcome new users with personalized greetings and voucher codes), Mandatory Upgrade (prompt users to update to the latest app version), Fullscreen Banner (display promotional campaigns), Abandoned Cart (remind users of items left in their cart), and Swiping Mechanism (interactive product discovery with swipeable recommendations).
Why In-App Engagement Templates Matter
Building effective in-app messages from scratch requires design, development, and testing effort — slowing down campaign launches. Without templates, teams either invest significant time in custom development or miss opportunities for user engagement at critical moments.
In-App Engagement Templates address this by:
- Providing ready-to-use templates for common engagement scenarios
- Covering the full lifecycle: onboarding (first run, walkthrough), engagement (banners, recommendations), and retention (abandoned cart)
- Supporting customization through the drag-and-drop builder and code editor
- Enabling quick implementation without coding skills
Key Capabilities
Walkthrough template
Guide users through the app's key features with a multi-step walkthrough message, making navigation and feature discovery easier.
First Run template
Welcome new users with a personalized greeting and optional welcome voucher code on first app launch.
Fullscreen Banner and Abandoned Cart templates
Drive engagement with fullscreen promotional banners, or remind users of abandoned cart items with product-specific messaging.
Swiping Mechanism with Recommendations
Interactive product discovery that lets users swipe through recommended items, combining engagement with personalized recommendations.
How In-App Engagement Templates Work
- Navigate to Campaigns > In-App Messages in Synerise.
- Browse the predefined template library.
- Select a template matching the desired scenario (walkthrough, first run, banner, abandoned cart, etc.).
- Customize the template content, design, and targeting.
- Deploy the in-app message campaign.
Example Use Case
A retail app implements three in-app templates simultaneously: a First Run message welcomes new users with a 15% off voucher code, a Fullscreen Banner promotes the current seasonal sale to returning users, and an Abandoned Cart template reminds users of items left behind with personalized product images. Each template is deployed in minutes using the predefined designs — no development work needed.
FAQ
What templates are available?
Walkthrough, First Run, Mandatory Upgrade, Fullscreen Banner, Abandoned Cart, and Swiping Mechanism with Recommendations.
Do I need coding skills?
No. All templates are ready to use and can be customized through the drag-and-drop builder or code editor.
Can I customize the templates?
Yes. Templates can be fully customized in design, content, and targeting to match specific campaign requirements.
Key Facts
| Attribute | Value |
|---|---|
| Feature | In-App Engagement Templates |
| Product | Synerise |
| Module | Campaigns (In-App Messages) |
| Purpose | Predefined templates for common in-app engagement scenarios |
| Templates | Walkthrough, First Run, Mandatory Upgrade, Fullscreen Banner, Abandoned Cart, Swiping Mechanism |
| Code required | No |
Related Concepts
- In-app message templates in Synerise
- Drag-and-Drop builder in In-App messages
- New In-App Templates and Loyalty Templates
- Safe Area Mode for In-App Campaigns
- Mobile Push Builder
TL;DR
Synerise provides predefined in-app message templates for common engagement scenarios: Walkthrough, First Run, Mandatory Upgrade, Fullscreen Banner, Abandoned Cart, and Swiping Mechanism with Recommendations. Templates are ready to use without coding, customizable through drag-and-drop or code editors, and cover the full user lifecycle from onboarding to retention.
